Fiat Croma, 2008

Fiat Croma, 2008

The new Fiat Croma makes its debut, the Station Wagon as Fiat sees it, a car full of innovation and substance, with new styling and a more rational range. It can boast both second generation Multijet engines and a lavish array of comfort, safety and infotainment equipment.

The new Fiat Croma is a benchmark for its segment, with an amazingly roomy interior, and an excellent level of 'well-being on board' however long your journey is, thanks to equipment worthy of a flagship that is now the standard outfit, and above all for the original 'styling' formula inherited from the previous model - the 'Comfort Wagon' concept - that makes it, once more, the roomiest car in its segment.

With its even more dynamic look, the new Fiat Croma immediately communicates a new approach to the car. It was designed to meet the needs of European society, where there is a growing trend among 'new families' (young families with children) to pay more attention to substance, and to demand safety and reliability from the family car: all at an accessible price. Which is why the new model is ideal for people who need space, practicality and low running costs during the week for professional reasons, and demand a good-looking, comfortable, safe station wagon for their free time, to that they can travel with the whole family in complete peace of mind.

Revamped dynamic exterior styling
With its elegant, distinctive styling, the new Fiat Croma is even more dynamic thanks to a number of styling changes introduced by the Fiat Style Centre. To start with, consistent with the Fiat 'family feeling' introduced with the Grande Punto and reiterated on the Bravo, the front of the new Fiat Croma features original drop-shaped headlights with distinctive Italian styling, highlighted by a stylish burnished finish; the design of the front air inlet and the grille with its wide links and Crome Shadow painting, is also new.

There is a new rear bumper, very similar to an air extractor, which gives the car a sportier look, and the same dynamism conveyed in the side view by the new light clusters, together with the wings, rear spoiler and new sideskirts. Last but not least, the model's elegant look is underlined by the combination of polished black pillars with new chrome detailing on the window frames and rubbing strips.

The interior of the car has also received a number of styling changes that underline the typically Italian refinement (new cloth or leather upholstery for the seats and an original Wenghe-effect treatment of the mouldings) as well as a new steering wheel and a richer, more elegant instrument panel.

Class-beating access and roominess
The new Fiat Croma is available with one bodywork version, which is one of the roomiest in its class; 478 centimetres long, 177 wide, 160 tall, and with a wheelbase of 270 cm, measurements that translate into an extraordinary amount of space inside.

The model's distinguishing features are the generous amount of headroom for passengers, and the space between the seats (the best in its category), while the raised driving position guarantees excellent control over the road and better exterior visibility, even for rear passengers.

Thanks to the flat floor and the raised front and rear H points, it is extremely easy to get in and out of the car. What is more, the new model has one of the largest glazed areas in its market bracket (3.254 m2), and guarantees excellent acoustic and vibrational comfort, thanks to painstaking analysis of the passenger compartment and specific suspension calibration.

Another strong point of the new Fiat Croma is the modular luggage compartment with its loading volume of 500 litres that becomes 1,610 litres up to the roof with the rear seats folded down. The luggage compartment is fitted with a practical Cargo box system that exploits all the available space: a removable shelf the same size as the luggage compartment that creates a continuous floor, level with the bumper ledge, to simplify loading and unloading. It also acts as a cover for a lower storage area 16 centimetres high, where fragile or valuable items can be stowed away from prying eyes. The lid of the cargo box can also be stored on the bottom of the well to increase loading capacity.

Powerful, elastic engines that respect the environment
Original outside, spacious and quiet inside. The new Fiat Croma is the Station Wagon from Fiat, designed for people with very different needs, taste and life styles, but who all share one thing: they want their car to be comfortable. And for people who also want exciting performance, the Croma offers the powerful 200 bhp 2.4 Multijet engine (combined with a 6-speed automatic sequential gearbox), which tops its class for specific power: 83 bhp/litre.

The new Fiat Croma comes with two sparkling petrol engines (140 bhp 1.8 16v and 147 bhp 2.2 16v, the latter not available in Italy) and three Multijet turbodiesels (120 or 150 bhp 1.9 and 200 bhp 2.4) which reiterate Fiat Group Automobiles' superiority in the field of diesel engines. All the engines meet EU Stage 4 emission standards, and the diesel units are fitted with particulate filters. They are offered with 5 different gearboxes that exploit the engine performance in full; all the petrol engines are combined with 5-speed transmissions, with the option of sequential automatic transmission on the 2.2 16v, and all the diesel engines have 6-speed gearboxes (the sequential automatic unit is offered as an alternative on the 150 bhp 1.9 Multijet, and as the standard unit on the powerful 200 bhp 2.4 Multijet 20v).

Class-beating safety
The new Fiat Croma was designed and built to achieve the highest safety standards, and has been awarded the prestigious five-star NCAP rating that puts it at the top of its class, thanks to an array of sophisticated devices that are standard equipment on the model, starting from passive safety features such as: 2 'dual stage' frontal airbags, 2 side airbags at the front, 2 curtain-bags and a knee-bag for the driver (rear sidebags are available on request).

The new Fiat Station Wagon behaves predictably at all times, thanks to the sophisticated electronic devices it incorporates to control dynamic behaviour: from braking to drive. They include ABS with EBD (Electronic Brake force Distribution) and, above all, ESP (Electronic Stability Program) which is standard throughout the range. The ESP on the new Fiat Croma incorporates a number of additional features: ASR (Anti Slip Regulation) which limits drive wheel slippage when road grip is poor; MSR (Motor Schleppmoment Regelung) which intervenes if the driver changes down too abruptly, to return torque to the engine and prevent excessive dragging of the drive wheels; HBA (Hydraulic Brake Assistance), electro-hydraulic brake assistance, which automatically intervenes during panic braking; and finally, the Hill-holder that helps the driver on hill starts.

A broad, comprehensive range for a car of 'substance'
The new Fiat Croma is a car of substance that comes in an extremely comprehensive range. Different solutions are offered on different markets, but they all offer the same value for money. In Italy, for example, the range includes a choice of 4 engines (the 2.2 petrol engine is not available), 5 outfits (Classic, Active, Dynamic, Emotion and Must), 10 bodywork colours, and 4 interior environments, available in a choice of cloth, Castiglio and two types of leather.

Fiat Bravo 1.6 Multijet 16v, 2008

Fiat Bravo 1.6 Multijet 16v, 2008

Designed by the Fiat Style Centre, the Fiat Bravo has a sleek, aggressive line, yet is elegant and compact at the same time. It is 434 cm long, 179 wide and 149 high, with a wheelbase of 260 cm and a load capacity of 400 l, among the best in its class. An embodiment of the great Italian car making tradition, the vehicle's interior is extremely comfortable, the available space has been used to best effect, and the materials and colour schemes exude quality. The Fiat Bravo is a beautiful Italian car, both inside and out. It will surprise even the most discerning European customer, and has all the substance of a car that offers outstanding safety, reliability and driving pleasure.

The award of the 5 star Euro NCAP rating, the top score in the passive and active safety tests - thanks to the ultra-resistant body shell, 7 airbags, 3-point seatbelts with pre-tensioners and load limiters, and front head rests with anti-whiplash function. Not forgetting that the new model also uses the most sophisticated electronic control systems such as ABS with EBD, advanced ESP with hill holder, and an anti-slip ASR system. The wide range of engines available makes the Fiat Bravo an even more substantial offer: apart from the new series of petrol T-Jets (1.4 engine, 120 or 150 bhp), there is also a lively 1.4 16v (90 bhp) and turbo diesel common rail Multijet (the brand new 105 or 120 bhp 1.6, and the well-known 1.9 version, 120 or 150 bhp).

Not only safe and fun to drive, the Fiat Bravo also carries the latest technology to ensure onboard comfort and wellbeing. For example, the new-generation "Blue&Me" system - "Blue&Me Nav", the dual-zone automatic climate control system, two car radios with specific hi-fi systems, well-sized panoramic sunroof, cruise control, rain sensor, parking aid with front and rear sensors, and fog-lights with self-adapting cornering function.

The Fiat Bravo range is extensive and varied, with the 12 elegant liveries and 4 trim levels (Active, Dynamic, Emotion and Sport).

Compared to the well-known 1.9 Multijet 120 bhp, the 1.6 Multijet series represents an important step forward, with considerable advantages:

• torque improved by almost 25% (300 Nm at 1500 rpm) and consumption reduced by 8% measured on the NEDC cycle);
• acceleration from 0-100 kph in just 10.5 seconds, while pick-up from 80-120 km/h in 5th gear is almost 4 seconds lower;
• enhanced acoustic comfort with noise values improved by 5%.

What's more, thanks to the new 1.6 Multijet, the Fiat Bravo has notched up some remarkable records in its category:

• it is the first Euro5-compliant car, well ahead of the legal deadline, and has the lowest HCNOx emissions in its category.
• it is one of the few cars in this power segment with a 6-speed manual gearbox (in both the 105 and 120 bhp versions);
• it has the highest specific torque (i.e. in relation to the displacement), in the power categories up to 200 bhp;
• maximum torque is delivered at lowest revs: just 1500 rpm for an availability of 290 Nm and 300 Nm generated respectively by the 105 bhp and 120 bhp versions;
• this is borne out by the acceleration values, the best among all engines up to 120 bhp;
• it is the only car with 35,000 km service intervals, reducing ordinary maintenance costs by 25% (calculated on distances travelled of 90,000 or 100,000 km, the most frequently used distances in long-term leasing agreements).

Fiat 500, 2008

Fiat 500, 2008

Enter the new Fiat 500, the manifesto of the 'new Fiat', a model that represents to all intents and purposes the materialisation of a new approach, of new brand strategies, and a different approach to the car. Exactly 50 years after the launch of the first edition of the model, which was to become an icon of Italian motoring and of an entire period of history, Fiat is accelerating into the future.

Dante Giacosa's Fiat 500 was launched on July 4, 1957, as a cycle of rebirth was closing after the devastation of war, and a period of radical renewal of the company's product range was also coming to an end, opening the way for a cycle of successes in the coming decade, a period that we can consider one of the brightest in the brand's one hundred year history. The parallel with the new Fiat 500 is clear; it concludes the cycle of extraordinary rebirth of recent years, but thanks to its stylistic and technological features, it also represents the spark of a lasting process of expansion. And this is where history starts again.

It would be belittling to 'limit' the phenomenon of the new Fiat 500 to a simple, nostalgic reinterpretation. Fiat's goal has not been to design a car that 'looks like' a 500, but one that 'could be' the Fiat 500 again. The new Fiat 500 opens the way for an innovative process in a number of environments that are very significant for today's customers, clearly outlining where its ambitions lie in relation to the future positioning of the Fiat brand. The Fiat 500 respects the original concept in its shape and function, as you expect in these cases, so that it can evoke all the emotions and memories that make all 'icons' eternal, raising them beyond the limiting dimension of their category.

First of all, the widespread involvement in the development of the model and of the marketing plan, with the participation of over 3,000,000 enthusiasts who have submitted their ideas to the project, through the www.500wantsyou.com website. This initiative is a new cultural approach to relations between manufacturer and client, making Fiat one of the most open organisations, close to the expectations of the public. 'The 500, the car of the people, by the people': this slogan sums up the philosophy behind the development of a project which, in the best Fiat tradition, 'democratises' access to contents and technologies that have never been offered in this segment before.

It is the first time that a car has been launched with the full range of engines (69 bhp 1.2. 75 bhp 1.3 Multijet with DPF and 100 bhp 1.4 16v) ready to meet the emissions limits set by Euro 5 standards, more than two years before the legislative deadline, a tangible sign of Fiat's determination to reaffirm its leadership where the environment is concerned.

It is also the first time that a compact car (3.55 metres) has been built to achieve a 5-star rating in the EuroNCAP impact tests, and it is ready for the 6-star test if and when the new rating is introduced.

Safety at all costs, with no impact on prices, a bold decision, which confirms Fiat's intention of extending its strategy of leadership to vehicle protection, totally consistent with decisions taken in recent years as regards the Panda and the Croma, right through to the Grande Punto and the Bravo.

It is a safe product, not only for its structural sturdiness, but also because of the choices made in the construction of the range of outfits and services: 7 airbags as standard equipment (it is the only compact to offer a kneebag), and an advanced ESP available with all engines (standard on the 100 bhp 1.4 16v), are absolute novelties in this segment.

It is the first 'small' car to offer so much in the way of content: 4 specification levels, 3 engines at the launch, 12 colours, including 6 vintage colours that will bring the 1950s and 1960s to mind, plus tri-coat white produced by a process that is usually only adopted on luxury cars, 15 types of upholstery including luxurious Cordura and Frau Leather, 9 types of wheel rims, and 19 types of stickers, making a total of more than 500,000 variants (549,936 to be precise); the most interesting include the electric fragrance diffuser, with a choice of 3 different fragrances, and coloured key cases, an approach similar to that in the mobile phone market that lets you match the colour of the key to that of the bodywork, or to select another pattern of your own choosing. There has never been such a lavish array of accessories on such an accessible car.

The Fiat 500 is an inclusive not an exclusive concept and Fiat felt that this was the best way to meet the tastes of all its potential customers, without distinction, from the most minimalist to the most eccentric. The idea of creating a product that could adapt to the needs of the individual was also expressed in the decision to surpass all the competition in the process of incorporating electronic technologies into the passenger compartment (Plug In). A second generation Blue&Me is available, and an iPod can be easily incorporated thanks to the socket and the battery charger. A new portable navigator was developed specially for the Fiat 500 with Magneti Marelli, which is fitted directly on the dashboard and connects to other vehicle functions.

The concept of customisation is not limited to the product, but extends to the world of services and forms of payment. For example, with the '500 Cents' and '50to500' formulas from Fiat Group Automobiles Financial Services, the customer will be able to purchase any version of the Fiat 500 including customisation, for ¤ 5 a day, and with no down payment, or to pay 50% of the sum immediately and the remainder after 2 years.

And every time that a customer takes out one of the above loans he will benefit from a 5 year/500,000 km manufacturer's warranty and other services that Fiat is offering for the first time, and which envisage complete 24-hour roadside service. And when it is time for periodical maintenance, the car will be picked up from the customer's home, and his mobility will be guaranteed by the reimbursement of any taxi fares.

For the company, the birth of the Fiat 500 represents the start of a new chapter, a declaration of the role that Fiat aims to interpret in the future on the market and in society. The stimulus to a new model of conscious consumption. A model for the exploitation of experience in the automotive field that focuses on quality and emotions, on uniqueness rather than on mass-production, where simplification does not mean doing without. The Fiat 500 is the tangible synthesis of these aspirations.