Ford Fiesta, 2011

 

 

 

 

Ford Fiesta, 2011

The Ford Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.

When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
Ford Fiesta

The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.

Kinetics and aesthetics
Kinetic design imparts a sense of movement - even while standing still - harmonizing character elements to reflect global Ford identity, enabling Ford Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful "design progressive" mind-set, a consumer group that values style and diversity as worthy assets.

Up front, Ford Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Ford Taurus, the fuel-efficient midsize Fusion and the bold Fiesta.

Adding eyes to the Ford Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Ford Fiesta provides ample space for occupants and their gear.
The Ford Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta's broad color palette - more available colors than any other segment competitors - instills vibrant individuality.

Inside Ford Fiesta
Ford Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver.
The instrument panel centerstack - focal point of the new Fiesta interior - was designed to feel as useful and familiar as the keypad on a mobile phone.

The North American Ford Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Ford Fiestas also offer leather with sporty contrast accent color piping.

Soft, sculptured surfaces and the centerstack layout provide the Ford Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors - switchable among three levels of intensity - for interior accent lighting.

Fun, with fuel efficiency
Ford Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Ford Fiesta expected to deliver best-in-class fuel economy at 40 mpg.

Ford Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.
Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine's thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.

Ford Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience.
Specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle keep Ford Fiesta sure-footed and firmly planted. Sporty, European driving dynamics prevail.

Automatically game-changing
An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.

Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver's foot on the accelerator pedal.
This "dry" transmission operates with sealed internal lubrication, reducing internal friction and adding to Ford Fiesta fuel economy. The lack of pumps and hoses reduces under-hood complexity, saves weight and also contributes to fuel efficiency.
PowerShift has been proven in Ford's European market and will redefine North American small car segment expectations for responsive shifting and fuel efficiency.

Power steering conserves fuel
For confidence-inspiring on-road dynamics, Ford Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. This advanced system is speed-sensitive - providing optimized assist based on speed, cornering forces and acceleration or deceleration.
The Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford's lineup will offer this fuel saving technology.

Strength, safety, quality and quiet
More than 50 percent of Ford Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.
The Ford Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac® with ESC (Electronic Stability Control) is standard on Ford Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy® system.
Tested and proven on virtually every continent where you can drive a car, Ford Fiesta arrives with proven quality and customer readiness.

Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.
Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Ford Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.
Much of Ford Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Ford Fiesta aerodynamics contributes to both NVH control and fuel efficiency.

Features and functionality
From class-exclusive automatic climate control to a standard aux input, Ford Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system.
Ford Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Ford Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between.

Ford Edge Sport, 2011

 

 

 

Ford Edge Sport, 2011

The 2011 Ford Edge Sport is powered by a 3.7-liter Ti-VCT V-6 engine that produces 305 horsepower and is similar to the one added to the 2011 Ford Mustang. The 2011 Ford Edge Sport includes all of the content found on Ford Edge SEL as well as a specially tuned suspension, paddle shift transmission and its own unique style.

The Ford Edge Sport's class-exclusive 22-inch polished aluminum wheels have distinctive Tuxedo Black spoke accents. Other unique styling cues include a Tuxedo Black grille, smoked headlamp and taillamp treatment, body-color rocker moldings, oval chrome exhaust tips, body-color door cladding and revised body-color lower front and rear fascias.

Key interior differentiators are liquid silver smoke appliqués that are echoed in the silver smoke metallic leather seat inserts, aluminum pedals and class-exclusive paddle shifters, which activate the six-speed SelectShift Automatic transmission to give customers the option of a fun-to-shift manual experience.

In SelectShift mode, the transmission doesn't second-guess the driver, offering total control over gear selection and performance feel. Upshifts, for instance, are not commanded at redline, and downshifts are allowed at the lowest gear possible as defined by the engine speed.

When the system is in manual mode, engine speed matching provides faster and smoother downshifts, and customers get the gear they request within the limits of the rev limiter.
Ford Edge Sport

When a lower gear is selected while descending a long downhill grade, the 2011 Ford Edge Sport in SelectShift mode will hold that gear until the driver manually upshifts or returns to the fully automatic setting. To ensure safe shifting, the transmission will downshift to the lowest acceptable gear, based on a calculated maximum speed. That means if a vehicle were traveling at highway speeds, the driver could not downshift to first gear in SelectShift mode.

Improved power; expected to be a fuel economy leader
In addition to delivering customer-focused technology, the new Edge also showcases Ford's impressive drive to bring new powertrain options to the customer. Both the Ford Edge 3.5-liter V-6 and Ford Edge Sport 3.7-liter V-6 use advanced engine valvetrain technology (Twin Independent Variable Camshaft Timing, or Ti-VCT) and clever control strategies to increase horsepower and torque to best-in-class levels. This beats competitors such as the BMW X5, Lexus RX350 and Audi Q5, all while delivering unsurpassed fuel economy of 27 mpg (3.5-liter V-6 highway).

The 3.5-liter V-6 produces 285 horsepower and 253 ft.-lb. of torque while the 3.7-liter V-6 delivers 305 horsepower and 280 ft.-lb. of torque - all on regular fuel. Ford Edge's unsurpassed fuel economy is not at the expense of power and performance. For example, the 3.5-liter V-6 with Ti-VCT technology delivers highway fuel economy that is 15 percent better than the Nissan Murano but produces 20 horsepower more.
Both engines are mated to a six-speed automatic transmission. The SelectShift Automatic™ transmission is standard on the 2011 Ford Edge SEL and Limited series, with class-exclusive paddle activation of the SelectShift standard on the 2011 Ford Edge Sport.

In addition, the arrival of the new 2.0-liter EcoBoost I-4 engine in the months ahead will give customers still more choice and will deliver class-leading fuel economy with impressive power and torque.
The new EcoBoost I-4 will be mated to a six-speed transmission that will help channel the impressive performance from the new EcoBoost engine. With the introduction of the 2.0-liter EcoBoost I-4, fuel economy on the new Ford Edge will be 30 percent better than it was in 2006. Plus, Ford's newest EcoBoost engine will deliver on the promise of 15 percent fuel economy improvements versus the Ford Edge's current 3.5-liter V-6 engine while offering the performance feel of a six-cylinder.

In all, the Ford Edge will go from one engine and one transmission to three powertrains - all delivering what's expected to be class-leading or unsurpassed fuel economy and class-leading power and torque for a real win-win for the customer.

A more connected driving experience
New 18-inch tires, standard on the Ford Edge SEL and Ford Edge Limited, and new wheels that are one-half inch wider than the outgoing product provide a more engaging steering feel. Twenty-inch tires with new wider wheels are optional on the Ford Edge Limited while the Ford Edge Sport has class-exclusive 22-inch wheels standard.

Complementing the new tire and wheel lineup is a retuned suspension. Shocks, springs and stabilizer bars were adjusted to tighten handling. The shocks now feature a high-flow piston, which allows engineers to tune for both road loads and driving dynamics, without compromising ride for handling or vice versa. The result is a flatter response through turns and over hills while still providing a comfortable ride.

New four-wheel disc brakes provide enhanced stopping power. Key brake system upgrades include steel pistons, larger rear rotors, revised brake friction materials, revised brake booster gain and revised pedal ratios, all of which enable more initial bite and a firmer, more confident feel when customers press on the brake pedal.

The 2011 Edge offers several new brake-related features: Hill Start Assist, which reduces rollback on hills; Trailer Sway Control, which provides greater towing stability when equipped for trailer tow; Hydraulic Brake Assist, which provides greater braking force in emergency stops; and available segment-first Adaptive Cruise Control and Collision Warning with Brake Support, which helps reduce speed and automatically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly when the system detects a collision is imminent.

New subframe mounts enhance drivability, help reduce road noise
The original Ford Edge set numerous benchmarks in overall quietness, and that tradition continues as the 2011 Ford Edge has better wind noise than many premium vehicles such as the Lexus RX350, Audi Q5 and Acura MDX. Both the front and rear subframe mounts have been upgraded, adding to the increased tunability of the suspension and improving NVH (noise, vibration, harshness). The larger rear subframe bushing's rubber volume was increased by more than 500 percent compared with the outgoing bushings, improving the isolation between the subframe and the body, which in turn helps decrease road noise.

Road noise and wind noise are significantly decreased in the 2011 Ford Edge because of improvements found throughout the interior and exterior, including powertrain. Here's a look at some of the other actions:
    * Sound pack and acoustic glass: A more absorptive sound pack is found throughout the interior, which reduces high-frequency noise more effectively than material that acts merely as a barrier. The result is an improved articulation index, which measures how easy it is to hear and understand someone in the vehicle. The 2011 Ford Edge also features an acoustic headliner, and the microphone for the SYNC® system has been relocated so it is closer to the driver for improved voice recognition. The windshield also is thicker and now acoustic-laminated on all Ford Edge models. Finally, baked-on expandable foam baffles in the fenders and D-pillars help seal out unwanted road noise.
    * Powertrain NVH improvements: Three main actions contribute to a quieter 2011 Ford Edge from a powertrain NVH perspective. One is the more robust engine cover. The intake and exhaust systems have been completely retuned for a crisper note corresponding to Ford powertrain DNA. Finally, a "tighter" torque converter reduces engine rpm on launch and tip-in events, reducing engine noise.
    * Aerodynamic improvements: Both the lowered front fascia and new underbody shields contribute to improved wind noise.

Bold, flowing design makes Ford Edge the can't-miss crossover
The bolder, more seamlessly flowing exterior design freshening is mirrored by a complementary interior, characterized by increased craftsmanship, improved materials and overall better execution. Improved fit-and-finish, softer touchpoints, and flexibility in terms of stowage in the cabin and throughout mark the 2011 Ford Edge.
Increased presence is announced through a bolder grille and a chin spoiler that appears more crafted. The A-pillar flows into the hood, which adds subtle undulations to create a heightened sculptural quality. The wrapping lines emphasize both the front end and the new wheel lineup.

MyFord Touch ushers in new era of interaction
The industry-first MyFord Touch driver connect technology provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. It replaces traditional vehicle buttons, knobs and gauges with clear, crisp LCD screens and five-way controls like those found on cell phones and MP3 players.

Standard on the 2011 Ford Edge Limited and 2011 Ford Edge Sport, the MyFord Touch system displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center stack. A five-way switch on each side of the steering wheel crossbar controls the information displayed on the corresponding instrument panel screens. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch-screen tap.
The steering wheel has all the necessary functions available in a very compact area, right where the driver's hand falls as he or she grabs the wheel. The five-way buttons feel familiar to anyone who has used a mobile phone or MP3 player.

Like the song? You can tag it
Also new on the 2011 Ford Edge is the world's first use of iTunes® Tagging in an available factory-installed HD Radio™ receiver. iTunes Tagging provides customers with the ability to "capture" a song they hear on the HD Radio receiver for later purchase from iTunes. With a simple push of a "TAG" button on the MyFord touch-screen display, the song information will be stored in the radio's memory.

Once a song is tagged and customers dock their iPod to the SYNC system, the tagged song information will transfer to that iPod. Up to 100 tags on SYNC can be stored until the iPod is connected. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Customers then can preview, and if they desire, purchase and download tagged songs from the iTunes Store.
One significant benefit of HD Radio technology is that the sound quality of the broadcast is dramatically better because of the digital transmission - FM sounds like a CD and AM sounds like today's FM broadcasts. Unlike analog broadcasts, digital broadcasts aren't susceptible to interference, fadeout and other issues.

2011 Ford Edge brimming with standard and class-exclusive technologies
MyFord driver connect technology headlines the list of 12 class-exclusive standard and available features and technologies for the 2011 Ford Edge, joining SYNC; Easy Fuel® (standard); SecuriCode keyless entry keypad; Blind Spot Mirrors (standard); MyKey™ (standard); AdvanceTrac® with RSC (Roll Stability Control™, standard); Adaptive Cruise Control and Collision Warning with Brake Support; Cross Traffic Alert; and 22-inch wheels and paddle activation on the 2011 Ford Edge Sport.

Here's a closer look at some of the technologies:
    * Adaptive Cruise Control and Collision Warning with Brake Support allows the driver to set the vehicle's speed and maintain it without using the accelerator pedal, and warns the driver of a potential collision risk. It also helps reduce speed and automatically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly when the system detects a collision is imminent.
    * Blind Spot Information System (BLIS®) with Cross Traffic Alert is a feature that can help detect vehicles in blind spots during normal driving and traffic approaching from the sides when reversing out of parking spots.
    * MyKey is designed to allow parents to encourage teenagers to drive safely and more fuel efficiently, and increase seat belt usage. The standard MyKey feature allows owners to designate keys that can limit the vehicle's top speed and audio volume.
    * Easy Fuel Capless Fuel-Filler System is a standard Ford-exclusive feature that uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap.

Ford Edge, 2011

 

 

 

 

 

Ford Edge, 2011

Style and technology - the hallmarks of Ford Edge since it took the midsize crossover segment by storm starting in 2006 - come together in an all-new way, offering customers even more of what they love for the 2011 model year.

Improved power; expected to be a fuel economy leader
In addition to delivering customer-focused technology, the new Edge also showcases Ford's impressive drive to bring new powertrain options to the customer. Both the Ford Edge 3.5-liter V-6 and Ford Edge Sport 3.7-liter V-6 use advanced engine valvetrain technology (Twin Independent Variable Camshaft Timing, or Ti-VCT) and clever control strategies to increase horsepower and torque to best-in-class levels. This beats competitors such as the BMW X5, Lexus RX350 and Audi Q5, all while delivering unsurpassed fuel economy of 27 mpg (3.5-liter V-6 highway).

The 3.5-liter V-6 produces 285 horsepower and 253 ft.-lb. of torque while the 3.7-liter V-6 delivers 305 horsepower and 280 ft.-lb. of torque - all on regular fuel. Ford Edge's unsurpassed fuel economy is not at the expense of power and performance. For example, the 3.5-liter V-6 with Ti-VCT technology delivers highway fuel economy that is 15 percent better than the Nissan Murano but produces 20 horsepower more.

The new EcoBoost I-4 will be mated to a six-speed transmission that will help channel the impressive performance from the new EcoBoost engine. With the introduction of the 2.0-liter EcoBoost I-4, fuel economy on the new Ford Edge will be 30 percent better than it was in 2006. Plus, Ford's newest EcoBoost engine will deliver on the promise of 15 percent fuel economy improvements versus the Ford Edge's current 3.5-liter V-6 engine while offering the performance feel of a six-cylinder.

In all, the Ford Edge will go from one engine and one transmission to three powertrains - all delivering what's expected to be class-leading or unsurpassed fuel economy and class-leading power and torque for a real win-win for the customer.

A more connected driving experience
New 18-inch tires, standard on the Ford Edge SEL and Ford Edge Limited, and new wheels that are one-half inch wider than the outgoing product provide a more engaging steering feel. Twenty-inch tires with new wider wheels are optional on the Ford Edge Limited while the Ford Edge Sport has class-exclusive 22-inch wheels standard.

Complementing the new tire and wheel lineup is a retuned suspension. Shocks, springs and stabilizer bars were adjusted to tighten handling. The shocks now feature a high-flow piston, which allows engineers to tune for both road loads and driving dynamics, without compromising ride for handling or vice versa. The result is a flatter response through turns and over hills while still providing a comfortable ride.

New four-wheel disc brakes provide enhanced stopping power. Key brake system upgrades include steel pistons, larger rear rotors, revised brake friction materials, revised brake booster gain and revised pedal ratios, all of which enable more initial bite and a firmer, more confident feel when customers press on the brake pedal.

The 2011 Edge offers several new brake-related features: Hill Start Assist, which reduces rollback on hills; Trailer Sway Control, which provides greater towing stability when equipped for trailer tow; Hydraulic Brake Assist, which provides greater braking force in emergency stops; and available segment-first Adaptive Cruise Control and Collision Warning with Brake Support, which helps reduce speed and automatically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly when the system detects a collision is imminent.

New subframe mounts enhance drivability, help reduce road noise
The original Ford Edge set numerous benchmarks in overall quietness, and that tradition continues as the 2011 Ford Edge has better wind noise than many premium vehicles such as the Lexus RX350, Audi Q5 and Acura MDX. Both the front and rear subframe mounts have been upgraded, adding to the increased tunability of the suspension and improving NVH (noise, vibration, harshness). The larger rear subframe bushing's rubber volume was increased by more than 500 percent compared with the outgoing bushings, improving the isolation between the subframe and the body, which in turn helps decrease road noise.

Both road noise and wind noise are significantly decreased in the 2011 Ford Edge because of improvements found throughout the interior and exterior, including powertrain. Here's a look at some of the other actions:
    * Sound pack and acoustic glass: A more absorptive sound pack is found throughout the interior, which reduces high-frequency noise more effectively than material that acts merely as a barrier. The result is an improved articulation index, which measures how easy it is to hear and understand someone in the vehicle. The 2011 Ford Edge also features an acoustic headliner, and the microphone for the SYNC® system has been relocated so it is closer to the driver for improved voice recognition. The windshield also is thicker and now acoustic-laminated on all Ford Edge models. Finally, baked-on expandable foam baffles in the fenders and D-pillars help seal out unwanted road noise.
    * Powertrain NVH improvements: Three main actions contribute to a quieter 2011 Ford Edge from a powertrain NVH perspective. One is the more robust engine cover. The intake and exhaust systems have been completely retuned for a crisper note corresponding to Ford powertrain DNA. Finally, a "tighter" torque converter reduces engine rpm on launch and tip-in events, reducing engine noise.
    * Aerodynamic improvements: Both the lowered front fascia and new underbody shields contribute to improved wind noise.

Bold, flowing design makes Ford Edge the can't-miss crossover
The bolder, more seamlessly flowing exterior design freshening is mirrored by a complementary interior, characterized by increased craftsmanship, improved materials and overall better execution. Improved fit-and-finish, softer touchpoints, and flexibility in terms of stowage in the cabin and throughout mark the 2011 Ford Edge.

Increased presence is announced through a bolder grille and a chin spoiler that appears more crafted. The A-pillar flows into the hood, which adds subtle undulations to create a heightened sculptural quality. The wrapping lines emphasize both the front end and the new wheel lineup.

2011 Ford Edge Sport adds more power, distinctive look
The 2011 Ford Edge Sport is powered by a 3.7-liter Ti-VCT V-6 engine that produces 305 horsepower and is similar to the one added to the 2011 Ford Mustang. The 2011 Ford Edge Sport includes all of the content found on Ford Edge SEL as well as a specially tuned suspension, paddle shift transmission and its own unique style.

The Ford Edge Sport's class-exclusive 22-inch polished aluminum wheels have distinctive Tuxedo Black spoke accents. Other unique styling cues include a Tuxedo Black grille, smoked headlamp and taillamp treatment, body-color rocker moldings, oval chrome exhaust tips, body-color door cladding and revised body-color lower front and rear fascias.

Key interior differentiators are liquid silver smoke appliqués that are echoed in the silver smoke metallic leather seat inserts, aluminum pedals and class-exclusive paddle shifters, which activate the six-speed SelectShift Automatic transmission to give customers the option of a fun-to-shift manual experience.

In SelectShift mode, the transmission doesn't second-guess the driver, offering total control over gear selection and performance feel. Upshifts, for instance, are not commanded at redline, and downshifts are allowed at the lowest gear possible as defined by the engine speed.

When a lower gear is selected while descending a long downhill grade, the 2011 Ford Edge Sport in SelectShift mode will hold that gear until the driver manually upshifts or returns to the fully automatic setting. To ensure safe shifting, the transmission will downshift to the lowest acceptable gear, based on a calculated maximum speed. That means if a vehicle were traveling at highway speeds, the driver could not downshift to first gear in SelectShift mode.

The industry-first MyFord Touch driver connect technology provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. It replaces traditional vehicle buttons, knobs and gauges with clear, crisp LCD screens and five-way controls like those found on cell phones and MP3 players.

Standard on the 2011 Ford Edge Limited and 2011 Ford Edge Sport, the MyFord Touch system displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center stack. A five-way switch on each side of the steering wheel crossbar controls the information displayed on the corresponding instrument panel screens. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch-screen tap.

The steering wheel has all the necessary functions available in a very compact area, right where the driver's hand falls as he or she grabs the wheel. The five-way buttons feel familiar to anyone who has used a mobile phone or MP3 player.

New on the 2011 Ford Edge is the world's first use of iTunes® Tagging in an available factory-installed HD Radio™ receiver. iTunes Tagging provides customers with the ability to "capture" a song they hear on the HD Radio receiver for later purchase from iTunes. With a simple push of a "TAG" button on the MyFord touch-screen display, the song information will be stored in the radio's memory.

Once a song is tagged and customers dock their iPod to the SYNC system, the tagged song information will transfer to that iPod. Up to 100 tags on SYNC can be stored until the iPod is connected. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Customers then can preview, and if they desire, purchase and download tagged songs from the iTunes Store.

One significant benefit of HD Radio technology is that the sound quality of the broadcast is dramatically better because of the digital transmission - FM sounds like a CD and AM sounds like today's FM broadcasts. Unlike analog broadcasts, digital broadcasts aren't susceptible to interference, fadeout and other issues.

Some of the technologies:
    * Adaptive Cruise Control and Collision Warning with Brake Support allows the driver to set the vehicle's speed and maintain it without using the accelerator pedal, and warns the driver of a potential collision risk. It also helps reduce speed and automatically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly when the system detects a collision is imminent.
    * Blind Spot Information System (BLIS®) with Cross Traffic Alert is a feature that can help detect vehicles in blind spots during normal driving and traffic approaching from the sides when reversing out of parking spots.
    * MyKey is designed to allow parents to encourage teenagers to drive safely and more fuel efficiently, and increase seat belt usage. The standard MyKey feature allows owners to designate keys that can limit the vehicle's top speed and audio volume.
    * Easy Fuel Capless Fuel-Filler System is a standard Ford-exclusive feature that uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap.